Start with the nearest normal viewer

A screen seen from a control desk, retail counter or meeting room has a different visual requirement from a screen seen across a road or sports field. Describe where the closest regular viewer will stand before narrowing the pitch.

The content matters too. Dense data, camera feeds and small type need a different discussion from large-format advertising or event graphics.

Check the whole screen plan

Pitch should be considered with the planned width and height, target resolution, viewing angle and content format. A technically fine pitch can still be the wrong project choice if it does not match the site or budget.

  • Closest and typical viewing distances
  • Screen width and height
  • Indoor or outdoor environment
  • Content type and control requirements
  • Budget and delivery target

Use the project brief to confirm the configuration

Share the country, application, screen size, budget, delivery timing and any preferred pitch. NexShows uses that information to begin a product and configuration discussion rather than presenting pitch as an isolated selection.